JOICO Protective Shampoo 1L

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.

Benefits 

• 80% less breakage*

• 5X stronger hair*

• You want to maintain over 90% of color vibrancy**

• See results after the very first use

• Leaves hair soft, shiny, and healthy

• Decadently rich lather for a luxurious cleansing experience

• Gently sloughs away dirt and debris without roughing up the hair cuticle

• *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo

• **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque